Behind the Brand: The Craftsmanship of Saltwater Fish Lures

At Saltwater Fish Lures, we believe that great fishing experiences start with great gear, and that begins with lures that are made with intention, precision, and a whole lot of passion.

Handcrafted, Not Mass Produced

In a world full of mass-produced plastic lures, we’re proud to do things differently. Every one of our lures is handmade using sustainably sourced solid timber. Why timber? Not only does it give each lure a unique grain and character, but it also creates a more natural feel and movement in the water, something the fish can’t resist.

Strength Where It Counts

Our lures aren’t just made to look good. They’re built tough for the real conditions of saltwater fishing. Each one is reinforced with a 2mm stainless steel through wire, giving it superior strength to hold up against even the most aggressive strikes.

Finished to Perfection

Once shaped and assembled, our lures are sealed with three coats of high-quality resin. This not only gives them a smooth, glossy finish but also ensures long-lasting durability, even after repeated use in harsh saltwater environments.

Tailored to You

We know every angler has their own style, so we offer options, from custom decals and colour combos to treble hook and 6X split ring configurations. Want your name, logo, or branding on your lures? No worries. We offer personalised branding on both the lure and its packaging, ideal for gifts, businesses, or just fishing in style.

Built with Purpose

Our mission is simple: create high-performance wooden lures that honour the sport and help you make the most of your time on the water. Whether you’re chasing big game or enjoying a quiet day on the coast, our lures are designed to enhance the experience... and hopefully, the catch.

From our hands to your tackle box — thanks for choosing Saltwater Fish Lures.

We’re proud to be part of your fishing journey.